Get ready for an explosion of fruity goodness as Hi-Chew, the popular chewy candy that packs a punch, introduces its latest flavor, Superfruit. This exciting addition to Hi-Chew's lineup promises a super-fruity taste adventure with every bite. Voted as the number one flavor in Hi-Chew's "East Meets West Flavor Challenge," Superfruit joins the company's new "Superfruit Mix," featuring a variety of power-packed flavors like Acai and Kiwi, all coated with Chia seeds. Additionally, Superfruit will be part of the all-new Tropical Mix, a convenient stand-up pouch that includes Pineapple, Mango, and Kiwi flavors.
First launched in 1975, Hi-Chew candy was born out of the need to find an alternative to chewing gum in Japan, where removing food from one's mouth is considered impolite. Since then, Hi-Chew has delighted candy enthusiasts with over 170 flavors, each meticulously crafted to deliver an authentic fruit experience.
In celebration of their 10th anniversary and to bring the flavors of the East to the United States, Morinaga America, Inc. initiated the "East Meets West Flavor Challenge" in 2018. Consumers were given the opportunity to vote for the flavor they wanted to see in the American market. Superfruit, known for its sweet and tangy pear/kiwi flavor, emerged as the winner among 20 enticing tastes, including Watermelon, Cantaloupe, Lilikoi, Lychee, and dessert-inspired delights like Cotton Candy, Strawberry Cheesecake, and Chocolate Covered Banana.
Mr. Norio Otsuki, Chief Operating Officer of Morinaga America, Inc., explains, "Japanese consumers have a discerning palate, which encourages innovation and experimentation in flavor offerings. As the American palate continues to expand and global cuisine gains wider appreciation, we eagerly anticipate the possibility of introducing even more uniquely Japanese flavors to the United States market."
You can now find this brand-new Superfruit candy flavor at Candy Warehouse. Made with concentrated fruit juices and wrapped in an exotic Chia seed coating, Hi-Chew Superfruit is a chewy delight that bursts with real fruit flavor. It's an exciting addition to the world of bite-sized confectionery, sure to satisfy those seeking a taste bud sensation like no other.
