For Established Brands
Infrastructure for your next decade.
You already have the brand. You already have the product. What you don't have is distribution infrastructure built for what's coming next — AI procurement, canonical identity, and 50-state logistics that scales without headcount.
01 · The Problem
You outgrew your distribution before your distribution noticed.
Your product works. Customers love it. But the infrastructure underneath — fragmented data, invisible to AI, manual everything — is holding you at a plateau.
Fragmented distributor data
Your product has a different name, different UPC mapping, and different price in every distributor system. Sysco calls it one thing, US Foods another, UNFI a third. Nobody has a single source of truth.
No AI visibility
AI agents are deciding what restaurants and retailers buy. Your products aren't in their index. You're invisible to the fastest-growing procurement channel in wholesale.
Manual logistics at scale
You're still coordinating shipments by email. Pallet quotes take three days. Expanding to a new region means starting from scratch with a new distributor relationship.
Scaling bottleneck
You've proven product-market fit. Demand exists. But growing means hiring more sales reps, managing more broker relationships, and hoping the unit economics still work at 10x volume.
02 · What Paumanok Adds
The infrastructure layer your brand is missing.
We don't replace your team. We don't replace your distributors. We add the technology layer that makes everything you already have work at the scale you need.
BSIN — one identity, every channel
Your product gets a canonical BSIN that resolves across every distributor, marketplace, and AI agent. No more data fragmentation. One source of truth that follows your product everywhere.
AI-native from day one
Your catalog is indexed for MCP, UCP, ACP, and x402 protocols. When an AI procurement agent searches your category, your products surface. Not because you paid for placement — because the infrastructure serves them.
50-state distribution, already built
BoxNCase's logistics network becomes your logistics network. Pallet quotes in minutes, not days. Ship to any state without building new distributor relationships from scratch.
Brand services, not brand agencies
Packaging refresh, brand kit updates, PR engine, and digital presence — all handled in-house. No agency retainer. No six-month timeline. Built into the partnership.
03 · The Difference
What changes when the infrastructure is already built.
Before Paumanok
Manual. Fragmented. Invisible.
- Product identityDifferent in every system
- AI discoverabilityNone
- Distribution reach2-3 regional distributors
- Pallet quote turnaround3-5 business days
- New region expansion6-12 months per region
- Brand data accuracyVaries by channel
- Agent commerceNot supported
After Paumanok
Canonical. Discoverable. Everywhere.
- Product identityOne BSIN, everywhere
- AI discoverabilityMCP + UCP + ACP + x402
- Distribution reachAll 50 states
- Pallet quote turnaroundMinutes
- New region expansionAlready there
- Brand data accuracyCanonical, machine-readable
- Agent commerceLive on day one
04 · Frequently Asked
Questions from brand owners.
We already have distribution. Why do we need Paumanok?
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Distribution and distribution infrastructure are different things. You have relationships with distributors. What you likely don't have is a canonical product identity that works across all of them, AI discoverability, or the ability to ship to any state without new broker relationships. Paumanok adds the technology layer that makes your existing distribution compound.
What is a BSIN and why does our brand need one?
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BSIN (BoxNCase Standard Identification Number) is a canonical, machine-readable product identity. Today your product has different names, codes, and data in every distributor system. BSIN gives you one identity that resolves everywhere — across Sysco, US Foods, UNFI, AI agents, and every marketplace. Clean data is the foundation of everything else.
How does AI discovery actually drive wholesale sales?
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Restaurants, caterers, and retailers increasingly use AI assistants for procurement. These agents query structured data sources — MCP servers, UCP catalogs, ACP indexes — to find and compare products. If your products aren't in those indexes, you're invisible to a growing share of wholesale purchasing decisions. Paumanok puts you in the index on day one.
Do we have to move all our distribution to BoxNCase?
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No. BSIN is channel-agnostic — it makes your product more discoverable everywhere, not just on BoxNCase. Keep your existing distributor relationships. Paumanok adds an infrastructure layer on top that makes all of them work better. You can sell through BoxNCase, Amazon, DTC, retail, and wholesale simultaneously.
What does the brand refresh service include?
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Packaging design updates, full brand kit (logos, typography, color system, photography direction), digital presence optimization, and an ongoing PR engine. Everything is done in-house — no agency handoffs, no retainers, no six-month timelines. The scope depends on what your brand needs to compete in the next decade.
What size brands does this work for?
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Paumanok works with established CPG brands doing $500K+ in annual revenue that have proven product-market fit but hit infrastructure ceilings. If you have products people love and distribution that isn't keeping up with demand, this is built for you.
How long does onboarding take?
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Most brands are fully onboarded in 2-4 weeks. BSIN assignment is immediate. AI indexing is live within 48 hours. Logistics integration depends on your existing setup but is typically complete within two weeks. Brand refresh services run on a parallel track.
Ready?
Your brand deserves infrastructure that compounds.
Stop bolting on distribution. Start running on rails built for the next decade of wholesale.